9 Health Insurance Options for Small Business & Sole Proprietorship

Marivic Flaherty


When it comes to the 9 best health insurance options for small business and sole proprietorship, finding a plan that caters to your unique needs is crucial. In this blog post, we’ll examine the various plans offered by top-rated providers such as UnitedHealthcare, Blue Cross Blue Shield, Kaiser Permanente, Cigna and Anthem that are tailored to meet the unique needs of small businesses and sole proprietors.

Each of these providers offers comprehensive solutions designed specifically for small businesses and sole proprietors. We’ll explore the benefits of their diverse offerings ranging from customizable group plans with vast provider networks to integrated approaches combining health services and insurance in one package.

Additionally, we will discuss how offering competitive health coverage can help attract high-quality talent while improving employee retention rates. Virtual healthcare solutions like telemedicine are also transforming the landscape of small business health insurance options by providing convenient access to medical professionals at reduced costs.

In short, our analysis of the 9 best health insurance options for small business and sole proprietorship aims to provide you with valuable insights on selecting a suitable plan that not only meets your budget but also enhances overall employee satisfaction.

Table of Contents:

UnitedHealthcare for Small Businesses

UnitedHealthcare for Small Businesses

As a small business proprietor, giving extensive medical coverage to your staff is essential. UnitedHealthcare stands out as a top choice among health insurance providers, offering flexible and tailored plans specifically designed for small businesses. Their ACA-compliant group plans ensure that your employees receive the coverage they need while keeping costs manageable.

  • Wide range of plan options catering to diverse needs: UnitedHealthcare offers various types of health insurance plans such as HMOs, PPOs, and HSAs to cater to different employee preferences and budgets.
  • Wellness programs and resources available: To promote healthy lifestyles among employees, UnitedHealthcare provides access to wellness programs like gym discounts, smoking cessation support, weight management assistance, and more.

In addition to their comprehensive offerings in terms of plan types and wellness initiatives, UnitedHealthcare has consistently received high ratings in the annual J.D. Power U.S. Commercial Member Health Plan Study (source). This indicates strong customer satisfaction levels when it comes to claims processing efficiency and overall member experience with their services.

If you’re looking for an insurer that prioritizes both quality care for your team members while also being cost-effective for your business budget, UnitedHealthcare’s small business health insurance options may be worth considering. They offer health insurance plans, wellness programs, and resources that cater to diverse needs and preferences. Additionally, their high ratings in customer satisfaction indicate that they are a reliable and efficient insurance provider.

UnitedHealthcare for Small Businesses offers a plethora of plans to meet the various requirements of small businesses. Blue Cross Blue Shield’s Group Plans provide customizable plans with access to a nationwide network of doctors and hospitals.

Blue Cross Blue Shield’s Group Plans

Blue Cross Blue Shield

As one of the largest insurers in the U.S., Blue Cross Blue Shield offers reliable and affordable group health insurance plans specifically designed for small businesses. You can trust in the quality of care you are providing to your staff with Blue Cross Blue Shield’s expansive network of healthcare providers.

Nationwide Network of Doctors and Hospitals

Their nationwide network includes over 96% of hospitals and 95% of doctors, ensuring that your employees have access to a wide range of medical professionals. This extensive coverage allows them to receive timely treatment from top-quality providers without having to travel far or face long waiting times.

Customizable Plan Designs to Fit Various Budgets

  • Bronze: These plans offer lower monthly premiums but higher out-of-pocket costs when receiving care. They are ideal for those who don’t expect frequent doctor visits or expensive treatments.
  • Silver: Silver plans strike a balance between premium costs and out-of-pocket expenses, making them suitable for individuals with moderate healthcare needs.
  • Gold: Gold plans come with higher monthly premiums but lower out-of-pocket costs during medical appointments. They are perfect for those who require regular care or anticipate significant medical expenses throughout the year.
  • Catastrophic: Designed primarily for young adults under 30 years old, these low-cost options provide essential benefits while protecting against high-cost emergencies only.

By offering various plan types within their group health insurance plans, Blue Cross Blue Shield ensures that companies can find an option that fits their budget and meets the needs of their employees.

Blue Cross Blue Shield’s Group Plans offer a comprehensive network of doctors and hospitals, as well as customizable plan designs to fit various budgets. Moving on, Kaiser Permanente offers an integrated approach with high third-party member experience ratings and additional perks like fitness discounts.

Kaiser Permanente’s Integrated Approach

Kaiser Permanente's Integrated Approach

One of the top health insurance options for small businesses and sole proprietorships is Kaiser Permanente. Their unique integrated approach sets them apart from other insurers, as they combine both health services and insurance coverage under one organization. This streamlined system allows for better coordination of care, ultimately leading to improved member experience ratings compared to other providers.

  • High third-party member experience ratings: According to the J.D. Power Commercial Member Health Plan Study, Kaiser Permanente consistently ranks high in customer satisfaction among commercial health plans.
  • Additional perks like fitness discounts: As part of their commitment to promoting wellness, Kaiser Permanente offers its members various benefits such as discounts on gym memberships and access to online fitness classes through their partnership with Active&Fit Directa„¢ program.

If you’re looking for a comprehensive health plan that prioritizes quality care while offering additional wellness resources, consider exploring what Kaiser Permanente has to offer your small business or sole proprietorship.

Kaiser Permanente’s Integrated Approach offers an exceptional level of care and customer service, making it a great option for small business owners. Cigna also provides excellent support with their 24/7 customer assistance, allowing businesses to access help whenever they need it.

Cigna’s 24/7 Customer Support

Cigna's 247 Customer Support

One of the standout features of Cigna as a health insurance provider for small businesses is their commitment to providing live, round-the-clock customer support. This means that no matter when an issue or concern arises, you can expect prompt assistance from knowledgeable representatives.

Accessible Round-the-Clock Assistance

The availability of 24-hour customer service every day throughout the year ensures that your employees’ needs are addressed without delay. Whether it’s a question about coverage or help with filing claims, Cigna’s team is always ready to assist and provide guidance.

Eligibility for Small Business Healthcare Tax Credit

In addition to exceptional customer support, Cigna offers plans that qualify for the Small Business Health Care Tax Credit. By choosing a plan from Cigna, eligible small business owners can benefit from the Small Business Health Care Tax Credit to help offset some of the costs associated with providing health insurance benefits for their employees. By choosing a plan from Cigna, small business owners can provide their employees with quality health insurance coverage while also taking advantage of potential tax savings.

Cigna’s 24/7 customer support offers a valuable resource for small business owners, providing them with round-the-clock access to assistance. Anthem’s comprehensive coverage options offer a wide range of benefits that can be tailored to meet the unique needs of businesses with diverse workforces.

Anthem’s Comprehensive Coverage Options


As a business proprietor, it’s vital to supply your workers with superior health insurance. Anthem stands out as an excellent choice due to its wide variety of ACA-compliant group plans suitable for different company sizes and employee needs. By choosing Anthem as your provider, you’ll have access to customizable solutions aimed at ensuring adequate medical attention without straining finances.

  • Flexible offerings for diverse workforce needs: Anthem offers various plan types that cater to the unique requirements of each employee, making it easier for you to provide comprehensive coverage tailored specifically to their needs.
  • Access to a large network of healthcare providers: With Anthem’s extensive network of doctors and hospitals across the country, your employees will have plenty of options when seeking medical care. This ensures they receive prompt treatment from qualified professionals in their area.

In addition, offering health benefits through reputable insurers like Anthem can help attract top talent and improve employee retention rates. According to a study by the Society for Human Resource Management (SHRM), comprehensive healthcare coverage plays a significant role in attracting high-quality candidates and retaining valuable team members. By partnering with Anthem, you’re not only securing your employees’ well-being but also ensuring long-term success for the company.

Anthem’s Comprehensive Coverage Options offer a great way to ensure your employees have access to quality healthcare, while also providing the flexibility needed for businesses of all sizes. SHOP is an excellent option for small business owners and sole proprietors who are looking for affordable group plans that meet ACA regulations.

SHOP for Affordable Group Plans

SHOP for Affordable Group Plans

The Small Business Health Options Program (SHOP) is an excellent choice for businesses with one to fifty full-time employees, offering affordable group plans that comply with ACA regulations. By utilizing SHOP, you can lower per-person costs based on family size while still providing quality coverage.

  • Lower per-person costs compared to traditional plans: SHOP offers competitive pricing and allows small business owners to provide comprehensive health insurance without breaking the bank. SHOP’s tiers give employers the opportunity to select a plan that fits their financial situation and fulfills their workers’ requirements.
  • Compliance with ACA regulations: All SHOP plans meet the requirements set forth by the Affordable Care Act, ensuring your company stays compliant with federal laws regarding employee health coverage. This not only protects your business from potential fines but also guarantees a certain level of care for your workforce.

In addition to its affordability and compliance benefits, enrolling in a SHOP plan may make your business eligible for tax credits through the Small Business Health Care Tax Credit. This incentive further reduces healthcare expenses while maintaining high-quality care for employees. To explore available options within this program, visit the official SHOP Calculator.

SHOP for Affordable Group Plans is a great way to save money while providing quality insurance coverage. Attracting top talent through quality insurance can help businesses stay competitive in the job market and increase employee retention rates.

Attracting Top Talent through Quality Insurance

Attracting Top Talent through Quality Insurance

Providing comprehensive health insurance has been proven beneficial not only financially but also in attracting high-quality talent. Employees are more likely to join and stay at companies that offer reliable and extensive health benefits, making it essential for small business owners looking to grow their team.

Higher Employee Retention Rates

Studies indicate that workers who get superior health insurance tend to be more devoted to their employers, resulting in lower turnover rates. This can save businesses money on recruitment costs while maintaining a stable workforce with experienced professionals.

Competitive Edge in the Job Market

In today’s competitive job market, offering an attractive benefits package, including comprehensive health insurance plans, can set your company apart from others vying for top talent. By providing excellent healthcare coverage options such as those offered by UnitedHealthcare for Small Businesses, you’ll be able to attract skilled individuals who value their well-being and long-term career growth.

Offering quality insurance is a great way to draw and retain talented individuals, thus allowing your business to stay ahead of the competition. Cigna’s virtual care services provide telehealth consultations that are available 24/7 for added convenience in times of need.

Virtual Care Services from Cigna

Virtual Care Services from Cigna

In today’s hectic lifestyle, having the capacity to be adaptable and flexible is essential for those with a packed schedule. Cigna, a leading health insurance provider, understands this need and offers virtual care services to its members. This feature allows your employees to access medical assistance anytime they need it without leaving their homes.

One of the main benefits of virtual care is the availability of telehealth consultations round-the-clock. Employees can connect with qualified medical providers through video or phone calls at any time, making it especially helpful during emergencies or outside regular office hours. This not only saves time but also ensures that employees receive prompt attention when needed.

  • Telehealth consultations available round-the-clock: Your employees can consult with healthcare professionals 24/7, ensuring timely access to medical advice.
  • Convenient access during emergencies or outside regular office hours: Virtual care eliminates the need for employees to travel long distances or wait in crowded waiting rooms for appointments.

To make the most out of Cigna’s virtual care services, small business owners should consider incorporating them into their employee benefits package. Offering your employees virtual care as part of their benefits package can provide an extra level of convenience, all while retaining Cigna’s quality healthcare coverage.

Virtual Care Services from Cigna provide round-the-clock access to telehealth consultations, making it a convenient option for small business owners. Next, we’ll explore navigating state regulations on employee coverage and understanding the rules that apply in each state.

Navigating State Regulations on Employee Coverage

Navigating State Regulations on Employee Coverage

Each state mandates a minimum percentage of employee participation in health insurance plans offered by small businesses. Business owners must be mindful of the regulations to prevent potential fines for non-compliance when choosing a provider.

Understanding State-Specific Rules on Employee Coverage

Different states have varying regulations concerning the provision of health insurance benefits for employees. As a small business owner, familiarizing yourself with your state’s laws and ensuring that the chosen health plan is compliant are essential steps to take in order to avoid any legal issues. This will help prevent any legal issues arising from non-compliance.

Ensuring Compliance with Local Laws

  • Research: Begin by researching your state’s requirements regarding health insurance coverage for employees. The SBA and various online sources can furnish useful data on this subject.
  • Select an Appropriate Plan: Choose a health insurance provider and plan that meets both the needs of your workforce and complies with local regulations. Be sure to compare different providers’ offerings before making a decision.
  • Maintain Open Communication: Keep an open line of communication between yourself, your insurer, and employees about any changes in policy or regulatory updates affecting their coverage options.

By staying informed about state-specific regulations surrounding employee health coverage, you can confidently select the right insurance option while avoiding potential legal complications down the road.

FAQs in Relation to 9 Best Health Insurance Options for Small Business and Sole Proprietorship

What are the key features of each health insurance option for small businesses and sole proprietorships?

UnitedHealthcare offers comprehensive plans, a wide provider network, and customizable options. Blue Cross Blue Shield provides nationwide accessibility with diverse coverage choices. Kaiser Permanente combines health services and insurance in one package with high member satisfaction ratings. Cigna boasts 24-hour customer support while Anthem has robust offerings. SHOP provides cost-effective group plans that comply with the Affordable Care Act.

How much do these health insurance options cost for small businesses and sole proprietorships?

The costs vary depending on factors such as location, plan type, employee demographics, and coverage levels chosen by the employer or individual. It’s essential to request quotes from different providers to compare prices accurately.

Are there any special discounts available for small businesses and sole proprietorships when it comes to health insurance?

Some insurers may offer discounts based on factors like industry type or wellness program participation. Additionally, eligible businesses can access tax credits through the Small Business Healthcare Tax Credit program.

What types of coverage do these health insurance options provide for small businesses and sole proprietorships?

Coverage varies among providers but generally includes medical care (preventive care, hospitalization), prescription drugs, mental healthcare services, maternity care, and newborn care. Dental and vision coverages might be optional add-ons in some cases.

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Beginning a business or working independently can be daunting, but obtaining suitable health insurance does not have to be. In this article, we’ve identified nine of the most viable health insurance options for small businesses and sole proprietors seeking affordable yet comprehensive coverage.

From UnitedHealthcare’s diverse plan offerings to virtual healthcare solutions that reduce expenses through telemedicine usage, there are plenty of choices available for small businesses and sole proprietors alike. By taking advantage of these plans, you can not only provide better benefits for your employees but also attract top-tier candidates who value quality healthcare coverage.

If you’re ready to explore your options further and find the perfect health insurance plan for your business needs, contact Marivic Flaherty today. With her expertise in project management consulting services and knowledge of various health insurance providers’ offerings, she can help guide you towards making an informed decision that meets both your budgetary requirements and unique business goals.


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