Discover the 5 Best Landing Page Builders for Your Business

Marivic Flaherty


Choosing the 5 best landing page builders for your business can be a daunting task.

Navigating the expansive digital terrain can be daunting, with so many choices out there that it’s simple to become overwhelmed.

Your online presence hinges on having effective landing pages. They’re crucial in driving conversions and fostering customer engagement.

Selecting from the 5 best landing page builder for your business, therefore, becomes an essential step towards achieving these goals.

Table of Contents:

The Power of Landing Pages for Your Business

The Power of Landing Pages for Your Business

When it comes to online marketing, landing pages are crucial. They serve as a welcoming platform between your potential customers and what you offer, whether it’s products or services.

Leveraging User Experience with Landing Pages

A well-crafted landing page can significantly enhance the user experience on your website. It presents information in a digestible manner that doesn’t overwhelm but guides visitors towards taking desired actions.

An effective landing page is laser-focused on one specific goal: conversion. This ensures that every element contributes to persuading users to complete their intended action, such as signing up for newsletters, making purchases, downloading resources, or scheduling appointments.

Fueling Lead Generation through Landing Pages

  1. Offering Value:
  • Landing pages also play an integral role in lead generation strategies. By offering something valuable, they entice visitors to share contact details like email addresses, opening doors for future communication and engagement opportunities.
  1. Gathering Data:
  • In addition to capturing leads, these dedicated webpages provide measurable data about customer behavior, aiding decision-making processes regarding marketing efforts. HubSpot provides insights into how businesses effectively use this data.

Unbounce – A Powerful Tool for Conversion Rate Optimization


In the realm of online entrepreneurship, Unbounce has made a significant mark as an effective landing page builder. It’s not just about aesthetics; it’s more focused on creating high-converting landing pages that drive business growth.

The platform leverages AI-powered Smart Traffic to guide visitors towards the version of your page most likely to convert them into customers based on their unique behavior and characteristics. This smart routing can substantially enhance conversion rates.

Creating Responsive Landing Pages with Unbounce

To cater to today’s mobile-first audience, Unbounce empowers you to create responsive landing pages without needing extensive design experience. The intuitive drag-and-drop editor simplifies crafting custom layouts optimized for both desktop and mobile viewing experiences.

Beyond this ease-of-use, Unbounce offers numerous templates, providing a head start in launching your first campaign. These customizable templates align with your brand identity and specific marketing goals while being designed from the ground up for conversions – each element strategically placed encourages users towards taking desired actions such as signing up or purchasing products or services.

This blend of a user-friendly interface coupled with effectiveness positions Unbounce as an excellent choice when considering tools that help build unlimited landing pages capable of driving measurable results for your online business ventures.

ClickFunnels – A Powerful Tool for Lead Generation


It is engineered to drive sales leads effectively by focusing on upselling and cross-selling strategies.

The platform simplifies the process of creating high-converting landing pages that capture valuable customer data. With its comprehensive features and user-friendly interface, you can craft an efficient sales funnel from scratch or select from pre-designed templates that align with your business objectives.

Email Marketing Integration with ClickFunnels

Nurturing leads into loyal customers is made easier through email marketing integration offered by ClickFunnels. The system seamlessly links up with popular automation tools like ActiveCampaign and MailChimp, enabling businesses to automate personalized emails based on users’ actions or set triggers within their funnels.

For instance, if a potential customer abandons their shopping cart before finalizing a purchase, automated emails can be dispatched offering incentives such as discounts or free shipping to encourage transaction completion. This not only keeps communication lines open but also fosters relationships until they’re ready for conversion.

  • Leveraging Upselling & Cross-Selling Techniques in Funnels:
  • Beyond just capturing lead information via opt-in forms, using these techniques allows businesses to maximize each interaction’s value resulting in increased revenue streams. By presenting relevant product suggestions during checkout processes, it increases chances of additional purchases while enhancing the overall user experience.
  • Maintaining Ongoing Communication:
  • This feature enables continuous engagement even after initial interactions have taken place – keeping your brand at the forefront of prospects’ minds when considering future transactions, thus increasing likelihoods towards conversions. By integrating this strategy under one roof provided by ClickFunnels’ integrated systems, ensures all resources needed are readily available, promoting effective online entrepreneurship practices.

Key Takeaway: 


ClickFunnels is a robust tool for online entrepreneurs, streamlining the creation of high-converting landing pages and integrating email marketing automation. It’s designed to optimize lead generation through upselling, cross-selling techniques, and continuous engagement with potential customers. All these features under one roof make ClickFunnels an effective platform for driving sales.

Wix – An Ideal Choice for Beginners


If you’re a novice in the realm of online business, Wix is an excellent platform to consider when building your first landing page. This builder software has gained immense popularity among millions globally due to its user-friendly interface and easy-to-use features.

The standout feature of Wix is undoubtedly its drag-and-drop editor. It enables even those with no coding knowledge or design experience to create professional-looking landing pages by simply selecting elements like text boxes or images and dragging them onto their desired location on the layout.

An additional advantage that sets Wix apart from other platforms is its free plan availability. While many builders limit trial periods or require upfront payment, Wix offers a comprehensive set of tools under their free plan including customizable templates which are perfect for small businesses starting out.

Linking Landing Pages with Google Analytics on Wix

To ensure success of your marketing campaigns, not only is it important to create effective landing pages but also track visitor interactions with them. One method of gaining such insights involves linking your landing pages directly through Google Analytics. This tool provides detailed tracking of website traffic along with visitor behavior data.

This integration process within Wix is not complex at all, quite the contrary actually. After setting up an account over at Google Analytics, they’ll provide a unique tracking ID that needs to be inserted into the appropriate field located in the settings section upon the dashboard found inside a good selection of available marketing tools provided by Wix. Create unlimited responsive mobile-optimized WordPress-compatible smart builder equipped with a classic drop builder tool powered by the popular AI-driven analytics suite, Google Analytics.

Besides offering valuable demographic and engagement level information about site visitors, integrating Google Analytics aids in identifying potential areas requiring improvement based on real-time metrics such as bounce rates and session durations. Leveraging the insights gathered will significantly contribute towards achieving better conversion rates, driving overall business growth, making informed decisions, optimizing content placement, improving navigation, and tweaking call-to-action buttons, thus ensuring a greater return on investment (ROI) for

Key Takeaway: 


Wix is a top choice for beginners creating their first landing page, thanks to its user-friendly interface and drag-and-drop editor. Its free plan offers a robust set of tools including customizable templates, perfect for small businesses. Integrating Google Analytics can provide valuable insights into visitor behavior, helping you optimize your pages for better conversions.

ConvertKit – Boosting Email Signups

ConvertKit - Boosting Email Signups

Email signups play a pivotal role in online businesses, and ConvertKit offers an effective solution for this. ConvertKit’s adaptable layouts, which can be personalized to fit your organization’s style and content, have made it the favored instrument for business people looking to develop their email records.

Creating Ecommerce Landing Pages with ConvertKit

The journey towards boosting email signups begins by creating engaging landing pages. Fortunately, ConvertKit provides pre-designed templates that are not only visually pleasing but also optimized for conversions.

You don’t need any coding skills or design experience; you just have to know what resonates with your audience. You can easily modify these templates using the platform’s user-friendly drag-and-drop editor feature.

Besides providing captivating signup forms on landing pages, ConvertKit allows small business owners selling products online to create dedicated product pages designed specifically for conversion purposes without any distractions — either as standalone sales funnels or alongside existing websites.

This effectively converts visitors into customers even if they lack extensive web development resources, making professional-looking websites more accessible than ever before.

Email Marketing Integration: The Key To Nurturing Leads

Apart from capturing leads via signup forms on landing pages, another standout feature of ConvertKit is seamless integration with other marketing tools like CRM systems and social media platforms.

Once someone signs up through one of your landing page’s form builder features, they’re automatically added into whatever customer relationship management system you use. This enables them to immediately start receiving personalized emails based on their interests and behaviors, nurturing them down the sales funnel more efficiently than simply leaving them alone after signing up.

In essence, such a comprehensive approach towards lead generation makes ConvertKit an invaluable asset in a digital marketer’s toolkit because it streamlines multiple aspects under one roof while offering powerful automation capabilities at affordable pricing tiers suitable even for startups operating on tight budgets.

Key Takeaway: 


ConvertKit is a power-packed tool for businesses, offering customizable templates and an easy-to-use editor for creating engaging landing pages. It not only boosts email signups but also integrates with other marketing tools to nurture leads effectively. Affordable yet efficient, it’s a digital marketer’s dream come true.

Divi – The Ideal Landing Page Builder for WordPress Users


If you’re a dedicated WordPress user, Divi is an excellent choice as your landing page builder. This comprehensive theme comes with a robust smart builder tool designed to simplify the creation of good landing pages.

The vast array of templates offered by Divi is one key feature that sets it apart. These ready-made layouts can significantly reduce time and effort in designing pages, allowing more focus on content refinement.

Apart from this, A/B split testing capabilities are another notable aspect of Divi’s offering. With this feature at hand, comparing different versions of your landing pages becomes effortless and helps identify which version engages best with your audience.

Building One-Page Websites Using Divi’s Smart Builder Tool

Divi’s smart builder tool introduces new dimensions to website building – specifically enabling users to construct all-encompassing one-page websites within a single layout based on their business needs.

This unique approach allows each section or module within the layout to act like individual standalone webpages, enhancing smooth navigation without needing separate loading times for multiple pages. To initiate creating such one-page sites using Divi’s visual builder documentation, select desired modules, arrange them accordingly in the editor interface, then assign unique CSS IDs (also known as anchor points) per section. Visitors will be able to navigate smoothly between sections upon clicking these points.

Besides improving the navigation experience, there lies another significant advantage: enhanced site speed due to only requiring load up once rather than numerous instances when browsing through several distinct ones separately, thus potentially boosting conversions too considering how critical quick loading speeds have become in today’s digital landscape where every second counts towards visitor retention.

Key Takeaway: 


Divi stands out as a top-notch landing page builder for WordPress users, offering an array of templates and A/B split testing capabilities. Its smart builder tool allows the creation of seamless one-page websites with unique navigation points, enhancing user experience while potentially boosting conversions thanks to improved site speed.

Instapage – Highly Customizable For Agencies



The landscape of digital marketing tools is vast, but Instapage stands out with its customizable features. This all-in-one marketing platform offers a unique blend of design flexibility and conversion optimization capabilities that make it an ideal choice for agencies.

One feature worth highlighting is the ability to create reusable assets. With this tool, you can maintain brand consistency across your landing pages without recreating components each time. It’s not just about saving time; it ensures uniformity in visual identity throughout your campaigns.

Leveraging Instapage Offers To Enhance Conversions

In addition to creating aesthetically pleasing landing pages, optimizing conversions remains at the heart of any successful online campaign. That’s where Instapage‘s offerings shine through.

Dedicated landing page creation designed specifically for enhancing conversion rates is one such offering from Instpage. The dynamic text replacement feature allows matching ad copy with search terms used by visitors, providing them a personalized experience and thereby increasing the chances of conversions.

A/B testing forms another critical component offered by Instpage, allowing marketers to test different versions of their landing pages to determine what resonates best with the audience. This way, they are able to ensure higher engagement and better results.

Last but certainly not least comes the integration options provided by Instpage. Seamless compatibility with popular email automation tools like MailChimp or ConvertKit, as well as CRM systems like Salesforce and HubSpot, makes managing leads generated via your landing pages much simpler than ever before, directly within these platforms.

Kickofflabs – Excellent For Promotional Efforts


KickoffLabs stands out in this regard, particularly for its efficacy in promotional campaigns such as contests and giveaways.

Classic Builder: The Heartbeat of KickoffLabs

The cornerstone feature offered by KickoffLabs is their Classic Builder tool. This user-friendly builder allows even those with minimal technical knowledge to create engaging campaigns effortlessly.

Packed within this powerful landing page creator are pre-designed templates optimized not just for aesthetics but also conversions. For those seeking more control over the design process, this builder offers a blank canvas for customization from scratch.

Focused on Promotion: What Sets KickoffLabs Apart?

Apart from its classic builder option, what truly distinguishes KickOff Labs from other builders are features specifically designed for promotions like viral referral tracking and autoresponder emails among others.

Viral referral tracking incentivizes users to share your campaign across their network, thus exponentially increasing reach without any additional cost. Autoresponder emails enable automated follow-ups, keeping potential customers engaged while saving time on manual outreach efforts. Social media integration makes it a cinch to spread the word about your campaign far and wide. With these unique marketing tools at hand, creating high-converting landing pages becomes significantly simpler. So whether you’re aiming to build one-page websites or multiple pages, rest assured knowing that every layout-based creation will be tailored towards boosting engagement and ultimately driving sales leads effectively.

FAQs in Relation to 5 Best Landing Page Builder for Your Business

What is the easiest landing page builder?

Wix is often hailed as the easiest landing page builder due to its intuitive drag-and-drop interface and wide array of customizable templates.

How do I create a landing page for my small business?

Select a reliable platform like Unbounce or Wix, choose a template that fits your brand, customize it with your content, then publish and promote it online.

Is Wix a good landing page builder?

Absolutely. With its user-friendly features, extensive template library, and free plan availability, Wix proves an excellent choice for building effective landing pages.

What is the cheapest way to build a landing page?

The most cost-effective method would be using free platforms like WordPress or leveraging affordable tools such as Convert Kit which offers value-for-money plans.


Choosing the right landing page builder can make all the difference in your online business. You’ve learned about five of the best ones: Unbounce, ClickFunnels, Wix, Convert Kit, and Divi.

Each tool has its unique strengths. From Unbounce’s AI-powered Smart Traffic to ClickFunnel’s emphasis on lead generation.

Wix is a great choice for beginners while Convert Kit excels at boosting email signups. And if you’re using WordPress? Don’t overlook Divi!

These tools exist to construct pages that are likely to draw in potential customers and persuade them into taking action.

The key takeaway here? The power of an effective landing page cannot be underestimated in today’s digital marketing landscape.

If you’re ready to leverage these tools for your own business success, consider joining MARIVIC M FLAHERTY’s transformative coaching program where we dive deeper into content marketing strategies including how to effectively use landing page builders. It’ll change your life and boost your online entrepreneurship journey! Check it out here.


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